For your highest-stakes bids — hands-on support from the person with the track record. Strategy, narrative, compliance, and review for the contracts you cannot afford to lose.
Some bids define a company's future — a contract renewal that anchors the revenue base, a new market entry that justifies years of investment, a re-bid where losing means losing the relationship entirely.
Must-Win Support is BDS's most intensive engagement: direct, hands-on involvement from Michael Steffens across the full bid lifecycle — from strategy through to final review before submission.
You are not getting a methodology or a framework. You are getting the person who has done this at scale — for Alstom, COWI, Nordea, and others — working directly on your bid.
Define the win themes, differentiators, and narrative that give your proposal a genuine competitive edge.
Ensure the proposal is structured to score against every evaluation criterion — nothing missed, nothing wasted.
Rigorous review of drafts — challenging weak sections, sharpening the narrative, and raising the quality of the final submission.
Advising your leadership team on the commercial and strategic decisions that shape the bid outcome.
10+ mia. kr. for Alstom at Banedanmark. The Nordea 36,000-employee HR renewal. Carlsberg Norden across four countries. These are the kinds of bids Must-Win Support is built for.
Book a call as early as possible — the earlier BDS is involved, the more we can do. Must-Win Support works best when there is still time to shape the strategy.