BDS Advisory

Win more of the contracts
your business depends on

Hands-on advisory on capture strategy, bid process, and commercial transformation. From first qualification to signed contract — with the person who has done it before.

Structured to win — not just to submit

Most companies lose bids not because of price, but because of how they bid. BDS works across four critical stages to turn your bid process into a competitive advantage.

1

Capture Strategy

Win rates are decided before the tender is issued. BDS helps you identify the right opportunities, build relationships early, shape requirements where possible, and decide with confidence which bids to pursue and which to walk away from. Qualification is the most undervalued skill in B2B sales.

2

Bid Process Design

A repeatable, governed bid process is the foundation of a scalable win rate. BDS audits your current process, identifies where effort is wasted, and designs a structure that gets the right people working on the right parts of each proposal — with clear accountability and deadlines from day one.

3

Must-Win Opportunity Support

For your highest-stakes bids, I work alongside your team — reviewing strategy, sharpening your value proposition, stress-testing compliance, and improving the narrative that decides whether evaluators choose you. This is hands-on, not advisory from a distance.

4

Commercial Transformation

For organisations where the challenge is systemic — poor pipeline visibility, inconsistent proposal quality, high cost per bid, low team confidence — BDS designs and implements a full commercial transformation programme. Structural change that lasts beyond the engagement.

Services

Capture Strategy

Opportunity identification, qualification, relationship mapping, and go / no-go decisions.

Bid Process Design

Process audit, governance structure, RACI, templates, and bid calendar implementation.

Commercial Transformation

Programme design and delivery for organisations seeking systemic improvement in BD performance.

Must-Win Support

Hands-on coaching and review for your most important tenders and RFPs.

Proposal Team Training

Skills development for bid managers, pursuit leads, and executive reviewers.

Win/Loss Analysis

Structured debrief and analysis to identify the real reasons behind wins and losses.

AI in Business Development

Selecting, implementing, and absorbing AI tools into your bid operation — from Pentimenti to Copilot.

Price to Win

Competitive intelligence and price-modelling discipline for must-win pursuits where small price gaps decide outcomes.

100+ mia. kr. in contracts won

Across financial services, engineering, IT, transport, and public sector.

Alstom COWI Nordea Carlsberg Mærsk NETS CSC Gavdi Zalaris
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Let's talk about your next bid

Book a free 30-minute call to discuss where your proposal process is losing revenue — and what it would take to fix it.